Marketing without an elaborated strategy could possibly work in the old analog days – when a good TV campaign could be sufficient.
Today medias work much closer together, and what seemingly is non digital marketing efforts often end up in the digital channels anyway.
Almost all funnels leads through Google as advertising on TV, billboards, in newspapers and other offline media often end up in a Google search on either your brand or product you want to sell.
If one is not present in the digital channels also, then offline advertising often will be of great benefit to those of your competitors who are present in the digital channels – thus ready to scrounge on your campaign.
We must therefore think holistically, from the TV spot to the landing page on your website, from the newspaper ad to the shelf in your store.
This requires a careful strategy in which the customer journey from exposure to purchase is analyzed and thoroughly planned.
The strategy should include the behavior of customers, what they search for, and how do we ensure that the customer chooses your website in Google search results.
It all must work holistically .. and build on and enhance your digital position and strength.
We would love to help you develop a coherent and holistic market strategy – contact us to get more information.